Hopslam arrived here in frigid Middle Missouri and it brought along with it loads of hype and hops. My love for the beer has cooled but not totally gone cold. I have learned to temper my expectations, not lower them. This is a lesson learned from years of buying records and seeing rock shows. See, this blog’s original premise still works.
See, a beer like Hopslam is almost as much about hype as it is anything else. It’s released only once a year in limited quantities. It’s a beer geek’s beer, loaded with hops and booze. Those bright green labels picturing a poor bloke begin crushed by a giant hop calls craft beer consumers like voiceless sirens. (Can that even work?) The ~$20 makes you think that it’s a big deal. Oh, and it is a pretty good beer.
However, the next Hopslam doesn’t ever taste like the first one. This year’s version never tastes as good as last year’s or the one you drank seven years ago. I don’t know if it’s a problem of drinkers building it up too much in their own minds or something more akin to a heroin addiction. It’s probably a little of both. Either way, the hype and misperception leads to bitter disappointment every time.
Still, Hopslam is an excellent beer. I have come to expect a well-crafted beer that hides an incredible amount of booze while introducing my palate to some sweetness and bitterness without fail. What I don’t expect is the same burst of grapefruit or cat piss or whatever aromas the hops might unleash. It seems that big DIPA’s like this are really dependent on a large amount of hops. If one harvest or another is slightly off or just different in one way or another, the effects are magnified. The beer tastes different every year, but it is always well-brewed and worth a try.
I’m good with Hopslam these days, but that wasn’t always the case. Two or three Hopslams ago, the beer didn’t meet my expectations. I wanted that crazy honey-coated grapefruitiness that smelled of a cat lady’s house sweater I tasted just the year or two before. However, as explained above, the beer was different. On top of this disappointment, I really had to go out of my way to spend a lot of money on beer. Here in Middle Missouri, Hopslam lasts tens of minutes, not days or hours. So, if you want some, you better be prepared to stalk the local beer dealer. Then, you’ll pay $20 a sixer. I used to buy at least two, sometime more. If I had to work that hard and spend that much money on a beer, it better meet my expectations.
Hopslam didn’t meet those expectations. So, something had to change. Last year, I didn’t buy any in bottles, only on tap. The 2-3 Hopslams (plus a bottle from a friend) were more than enough. I didn’t overdo it. I don’t blow a wad of cash. It was a good beer among many. I was satisfied, but my exportations were not lowered as much as they were tempered. “Enjoy the Hopslam, not the Hypeslam” was my new mantra and it worked.
2014′s version rolled out this past week and I welcomed it. I wasn’t going to buy a sixer this year. I have a deal with my mom to grab one in Ohio where it sometimes sits on shelfs for weeks or months. Then, coworkers were running out in the middle of the day to see if the grocery nearby had some Hopslam. I joined them and scored a sixer. One’s enough.
I won’t write a beer review now. You should know that this year’s version is good. I’m glad I bought some and look forward to having more on tap or in a few weeks when my mom delivers the sixer she bought for me.
What I wanted to focus on was the idea of tempering expectations. As I mentioned above, tempering expectations is something I do. However, the ability to do such with beer has been a recent development. No, I’ve been tempering expectations for a long time in terms of what I expect to get from a new record or rock show.
I realize that it’s semantics and someone will undoubtedly argue that tempering expectations is the same as lowering them, but this is my blog post and I say it isn’t the same. Tempering expectations considers contexts and past experiences. It keeps me in the moment and more mindful of what I am experiencing. Tempering expectations doesn’t allow those expectations or preconceived ideas to taint reality. Instead, I can enjoy the experience in real time.
Take Stephen Malkmus’ new album Wig Out at Jagbags as an example. I loved, LOVED Mirror Traffic. My expectations were high for Jagbags, but I realized that this was going to be a different record and it needed its own opportunity to win me over. Of course, the album didn’t have to impress me at all. Malkmus has done enough in Pavement and with Jicks to earn my loyalty. Still, I listened with anticipation. To be honest, the first few listens didn’t impress. It took 3-4 concentrated listens for me to appreciate this record, but I did. Is it as good as Traffic? I don’t know. Does it have to be? All I know is that it’s a good record at this moment and I enjoy listening to it.
See? It’s all about tempering those expectations so that we can enjoy what’s right in front of us. Stay in the moment. This year’s Hopslam doesn’t have to be last year’s or the version bottled six years ago.
I, like Lenny Bruce am not afraid. The Mayans are wrong about this one. The world will not end by 12/21/2012 EST. And if it does, I live in CST and should have at least an hour to take care of some unfinished business.
It’s all coming to an end and we can’t take any of it with us. So, why not indulge a little. Get that one more experience in before it all comes to an end.
It makes record collections and beer cellars obsolete. Unused blogs sit and digitally rot, losing readers by the minute.
We should enjoy the freshest of IPAs before they go bad. Don’t let the hops fade. It’s important to smell the fruit and pine aromas and to allow their bitterness to defeat your tongue. I enjoyed Stone’s Enjoy By 12/21/2012 weeks ago and I’m glad I did. I’ve had too many IPAs who sat months on shelves outside their proper homes in beer coolers. My bottle barely spent any time on a shelf or even in a refrigerator. I mean, why wait when you know it’s peaking now and will only fade as the days pass?
Anyway, here’s a blog post to prove that I’m still around. In case, you know, the world comes to an end. And if it doesn’t, maybe I’ll post again sometime soon.
1Actually, due to family travel plans, I will be in the Eastern Standard time zone. So, I get no hour, well aside from the hours I’ll have after Europe goes up in flames.
It seems my role in the world is shaping in front of me. Aside from father, husband, instructional designer, etc., I’m beginning to see myself as a curator of sorts. This blog is ground zero, but I have and will venture out from time to time to curate craft beer and indie rock cultures.
I bring this up because my gentleman dabblerhood has me prepping for more DJ gigs. No. I am not that kind of DJ (nor this). The kind of DJ I am is the kind that plays his own records between bands at a Hairhole benefit and once again for Monday Vinyl at Uprise (September 24th). In this capacity, I’m not really creating anything. I simply present what I think is good and worth preserving.
How can this translate with my craft beer enthusiasm?
Well, it has with my involvement in the Columbia Beer Enthusiasts. I helped create and manage their online presence while doing my part to create events that promote craft beer to all of Middle Missouri. I’ve even been asked to host some beer/ice cream/record pairing events, but that’s still top-secret. I’ll let you know when this materializes.
All of this curating comes together in written form on the blog you’re reading right now. Hopefully, it will eventually materialize on actual paper, but that’s a work in progress. I may have to back off and curate some other writers to accomplish this goal…
Anyways, the point is that if we can’t create, we should curate. Consuming thoughtfully is good, but it barely contributes to the cause. Curating promotes a culture to the masses, encouraging others to join in or at least appreciate said culture. Maybe I should just change the blog’s name to Curating Beer and Pavement…
Or not. Thanks for reading once again and participating in the conversation.
Beer – craft or otherwise – has always had a reputation for being had on the cheap. This mentality is what keeps so many from even trying a craft beer. Even for craft beer enthusiasts, complaining about beer prices is like complaining about the weather.
I won’t lie. I’ve spent my fair share on beer, but even I won’t (normally) buy a $45 bottle like our friend Jim of Beer and Whiskey Brothers fame. Well, I’d probably chip in to try some, but $45 is a lot to spend on one 750 mL bottle of beer. There’s something about that mental hurdle (that I clear regularly) that one should never pay more for beer than they do wine.
The Beer Bourgeois doesn’t care about price. All they want are the best and rarest beers. That’s cool. It would be cooler if everyone could afford these special beers, but I don’t really mind that there are $45 bottles of beer out there, waiting to empty my wallet. I’ve been know to partake in the bourgeois shenanigans. I understand the allure and payoff involved in drinking expensive beer.
It’s an interesting issue when you factor in the cheap beer syndrome that typically prevails in diehard and casual beer drinkers alike. The diehard beer enthusiast complains because he has to have that beer or that these beers drive up the prices on more regular brews. The casual beer drinker doesn’t give a shit either way.
Something similar happens with records. While this sometimes happens with special packaging or pressings, it more often occurs when bands re-release their seminal work form decades past. Albums that could hardly sell more than a few thousand copies can now ask top-dollar for re-issues pressed on 180-gram vinyl and sporting new packaging.
There’s no better example of this than the flurry of reissues from 90s indie heroes Archers of Loaf. Two particular re-issues just came out a week or two ago in the form of All the Nation’s Airports and White Trash Heroes. The vinyl is non-black and heavy. The artwork has been completely re-imagined. The liner notes offer a bit more while the digital download still has more to offer. It’s everything for which an indie child of the 90s could ask and all for almost 20 bucks a pop, considerably more than what those records used to go for.
Let me be clear. I am not complaining. I am glad that these albums are receiving the proper re-issue treatment. I am elated to own all of Loaf’s full-length albums on vinyl. (Although, I already owned Vee Vee and a picture disc of All Nations prior to their reunion and re-issue-palooza, not to mention numerous singles and EPs.) This is a good development in that I get some nice records and these deserving artists finally get the recognition they deserve.
I’m also fairly willing to spend money on high-end beers. I mean, these are the best beers in the world and yet they’re still a fraction of their wine-y equivalent. I won’t buy cases of expensive beer, but I’ll buy a bottle or a glass on tap just so that I can try it.
So, this may actually make me part of the bourgeois with limits. I am firmly middle-class, but I have to budget my money. I guess more of us (reading this post) are in that situation than not.
So, are you a bourgois beer nerd/geek/enthusiast/whatever? Are you record-buying and concert-going behaviors of the bourgeois? I came to conclusions I did not fully expect. Where do you stand? Does it even matter? Am I just reaching for blogging topics at this point?
Either way, Jim liked the beer I mentioned above and the Archers of Loaf re-issues are totally worth the money, if you’re into that kind of thing and can afford it.
This went down.
One craft brewer beating up on a handful of niche craft brewers who in-turn beat back on the first craft brewer. Aren’t they all supposed to be on the same team?
It’s silly, really. Craft brewers own 5-10% of the beer market in the US. Why bash each other because one segment goes about their business differently than you? Wy not focus all your effort on the big boys?
For all their faults, this is something BrewDog does, but they are a minority. The Scottish craft brewers are in it just to take on the big boys. They feel no need to attack their own. Instead, they promote kindred spirits, even collaborating from time to time. When it comes to taking on a common enemy, craft brewers either turn on each other or turn a blind eye toward their macro adversaries.
In music, the same doesn’t typically happen. Although, sometimes, there are beefs, particularly if Wayne Coyne is involved. Still, indie rockers generally leave each other alone. It’s the fans and bloggers that like to tear down their own. Debates over how indie a band is or isn’t or whether or not a band is indie enough dominate conversation. Instead of celebrating indie rock, we make it a pissing contest where those who piss the shortest distance win.
This is why liberals never win.
The more thoughtful, critical side of the political spectrum constantly beats itself up over nuance, subtlety, and semantics. Liberals do more harm to one another than conservatives who tend to toe the party line. Liberals are constantly redefining what being liberal means while conservatives are set up to just do things as they’ve always been done.
Of course, there are exceptions. There always are. However, time and time again, I find the internal battles among liberals, the craft beer community, and indie rock to be frustrating. I mean, I love and identify with these communities because of their critical, reflective natures, but sometimes they do more harm than good.
Thoughts? Am I overreacting? Does this happen on the same levels among conservatives, macro brewers, or major labels? Discuss.
*Then, there’s this. Really? Who cares?
For a little context, watch the following two videos. Beware, however. Both are NSFW. The first due to imagery and the second due to language. Although, they both feature nudity…
From the Flaming Lips, featuring Erykah Badu:
From Brew Dog:
First, let’s address the Flaming Lips/Erykah Badu video.
It seems that Wayne Coyne and the Lips upset Ms. Badu by releasing the the video for their collaboration on “The First Time Ever I Saw Your Face” before she was able to approve it. What was she so upset about? Well, the video features Badu as well as her sister in a bathtub (at different times, you perverts). In various shots, the tub is filled with water, glitter, what appears to be fake blood, and something white, milky and sticky (you can figure out what it represents). In addition, Badu and her sister’s bodies are on full display including slow-motion shots of their rear ends getting smacked.
FWIW, the video is decidedly NSFW. There’s no debating that.
What is up for contention, however, is whether it counts as art or just a bit of soft porn, intended to shock. The slow, lingering shots of the women’s bodies certainly can be titilating for someone into that kind of thing. Additionally, the various substances clinging to their bodies surely is a fetish for someone. Still, I’d argue the concept and portrayal is beautiful and adds dimensions of motherhood and birthing to the song that I never heard before. While the imagery is no doubt very graphic, it also contains a large amount of artistic merit.
The above was my take before I knew of Badu’s displeasure. Something doesn’t sit well with me when rich (yes, the Lips are moderately rich at this point), white men use sexualized images of women – particularly women of color – for their own gain. Her complaints paint head Lip Wayne Coyne as a master manipulator who exploited the images of Badu and her sister for shock value, garnering more attention for his band.
Of course, I also see the other side of it. This video is a case of Wayne being Wayne. When he’s not posting a video of a naked Badu in blood, he’s Tweeting pictures of his naked partner (NSFW), walking out of a giant vagina (you guessed, NSFW), or flashing his own twig and berries in a video (REALLY NSFW or bicyclists). The man is not afraid of using the naked form in his art. So, Badu should have had some idea that Coyne would do something like this. It doesn’t excuse Coyne for not running it by Badu first, but one has to wonder what she expected from a man who is constantly surrounding himself with imagery of naked women.
In the end, the Lips apoplogized after Badu and Coyne had some back-and-forth Tweeting. The video was pulled with an edited version due Monday. Coyne apologized. Both parties received a fair amount of attention. Life goes on.
The second video features BrewDog’s attempt at pitching a reality series. Others in craft beer have tried this, but few have produced anything as compelling or aggressive as BrewDog. That said, many simply chalk it up as the Scottish craft brewers looking to create a little publicity with yet another stunt.
For the most part, the show looks like something one would find on almost any cable network. You have engaging subjects in James Watt and Martin Dickie doing crazy things like finding multiple ways to destroy corporate beers or cooking in the nude. They have a travel feature where they visit some of the best brewers in the world. Basically, all the things they normally do have been captured and pieced together in video.
As I suggested above, some grow weary of BrewDog’s never-ending efforts to garner attention for their little brewery, even when it isn’t their fault. They brew beers both ridiculoulsy high in alcohol and low. They package beers in dead animals. And they generally do whatever they can to upset the beer traditions and corporate overlords of the United Kingdom.
Personally, I don’t care. Aside from a few early bottles I did not enjoy, BrewDog has consistently wowed me with some fantastic beers. I even find some of the stunts they put on to be entertaining as I’m sure Watt and Dickie intended. Besides, their message isn’t for the converted American craft beer nut. It’s for unitiated of their own homeland.
What these two stories have in common is that they were created by attention whores. I don’t mean this in a derogitory way. The men in question just long for loads of attention. They stir up controversy so as to enter the conversation. In the end, it garners attention for their craft as well which means income.
I’m okay with this. Corporations do silly things all the time to get your business. Why can’t indie-crafters?
The biggest difference between corporations and indie-crafters lies in the resources they have to throw at such controversies. So, corporations can blanket us with one stupid, attention-getting stunt after another without ever really committing to big-time cotnroversy. However, if you’re a craft brewer or indie rocker, you have fewer opportunities to make a splash with far-reaching marketing campaigns. So, you have to get more bang for you buck by drumming up a little controversy. I get that.
What I don’t get is the blatant disregard for their audience and/or fellow collaborators. Why did Coyne have to exploit Badu’s willingness to appease his artistic vision by posting a video she obviously would not have approved? Why does BrewDog spend so much time even addressing their corporate competitors when their beer should speak for itself? I don’t know the answer to this, but this aspect of the attention-grabbing is disappointing.
There are more positive ways to grab that attention. Sufjan Stevens has made a living off of completing just 4% of a project when he claimed to be working on a 50-state project. Sam Calagione changed liquor laws in Delaware and crossed the Potomac (or was it the Delaware?) with a keg of beer to open his brewery. These stunts hurt non one, garner attention, and generally keep the focus on the product.
Either way, it’s clear that Wayne Coyne and BrewDog need attention. I don’t mind that they need it. I just wish we could get back to the music and beer.
1Sorry. It’s been taken down. You’ll have to bear with my descriptions or use your memory if you were able to catch it.
2FWIW, this is not the first time Badu has been naked in a music video. Check it (NSFW, obviously).
3Let’s be real. I enjoyed it. The women are beautiful and I thought it was tastefully shot and edited.
4How would this debate be different if we were talking about Larry Flynt or Dov Charney or Terry Richardson? Would it be any different?
5Is anything Wayne Coyne does shocking anymore?
6I recognize the irony of using this phrase. It sounds an awful lot like “boys will be boys.” So, I’m already uneasy with this argument. However, it is a layer of the onion that must be peeled.<-I'm way better with this metaphor.
7In part of Badu’s online rant, she mentions that she loves the Lis’ show. If you’ve ever been to a Flaming Lips’ concert in the last 12 or so years, you’re pretty acutely aware of the nudity involved. Also, they’re called The Flaming Lips. What do you think that means? Wayne Coyne ate some habinero peppers one day?
8Waste of money.
10This is pretty easy to do. I enjoy it when beer bloggers from the UK visit the Coalition. They have a different perspective to provide. However, they are a protective lot when it comes to beer tradition.
11Surely, you all realize this. Everytime you bring up BrewDog, they get more attention and then more money. Ditto for Wayne Coyne.
12The message isn’t for you, Real Ale Guy. They don’t want your money. Go back to your pint.
13Stone does this as well, but their arguments are not so mean-spirited. When Greg Koch talks about “fizzy yellow beer”, I get the sense that he is promoting his beer more than shooting down the big boys. BrewDog come off less nuanced.
14However, I suspect he will put out a flurry of 5-10 more state-themed albums at some point. Oregon’s next, I predict.
15I think I have totally butchered this story. Possibly none of it is true.
Tonight, I am playing records at the Uprise Bar here in Columbia, MO for Monday Night Vinyl. If’ you’re nearby, stop in. The set starts at 9PM and will last until either they kick me out or I run out of records. The latter is more likely than the former as I have a pretty substantial list from which to work below as well as a plan to play through The Walkmen’s Heaven to finish off the night.
You may also follow me on Twitter where I will do my best to update records played and beers had. (I updated the list with what I can remember. I wrapped about two minutes past closing. It worked well and didn’t have to pay for one beer. Said beers: 4 Hands Pryus Saison, Avery 19th Anniversary Tripel, Bacchus.)
Track(s) | Band/Musician | Album
- Cut Your Hair | Pavement | 12 ” single
- Here | Pavement | John Peel Session 7″
Baptiss Blacktick | Pavement | Summer Babe 7″
- With a Girl Like You | Condo Fucks | Fuckbook
- Stockholm Syndrome | Yo La Tengo | I Can Hear the Heart Beating as One
- Autumn Sweater | Yo La Tengo | I Can Hear the Heart Beating as One
- Little Honda | Yo La Tengo | I Can Hear the Heart Beating as One
- The Wall | Yuck | Yuck
- Head to Toe | The Breeders | Head to Toe 7″
- Shocker in Gloomtown | The Breeders | Head to Toe 7″ (GBV cover)
- Auditorium | Guided By Voices | Alien Lanes
- Motor Away | Guided By Voices | Alien Lanes
- Try Harder | Times New Viking | Dancer Equired
- Mr. Superlove | Ass Ponys | Mr. Superlove
- My World Is Empty Without You | Afghan Whigs | My World Is Empty Without You
- If I Were Going | Afghan Whigs | Gentlemen
- Gentlemen | Afghan Whigs | Gentlemen
- Divine Hammer | The Breeders | Last Splash
- Boyfriend | Best Coast | Crazy For You
- Walk in the Park | Beach House | Zebra
- Go Outside | Cults | Cults
- Forward Forward Back | Believers | Believers
- Let the Cool Goddess Rust Away | Clap Your Hands Say Yeah | Clap Your Hands Say Yeah
- After Hours | Caribou | Andorra
- Desire Be Desire Go | Tame Impala | Inner Speaker
- Rock and Roll Will Never Die | Neil Hamburger | Hot February Night
- Sink to the Beat | Cursive | Burst and Bloom
- Going Back to Cali | LL Cool J | Less Than Zero
- Michael Jackson | Das Racist | Relax
- Scenario | A Tribe Called Quest | The Low End Theory
- Hey Ladies | Beastie Boys | Paul’s Boutique
- Gangsta | Tune-Yards | Whokill
- Eleven | Thao & Mirah | Thao & Mirah
- Bellbottoms | The Jon Spencer Blues Explosion | Orange
- Ditch | The Jon Spencer Blues Explosion | Orange
- Busted | The Black Keys | The Big Come Up
- Gloria | Patti Smith | Horses
- Born to Run | Bruce Springsteen | Born to Run
- A More Perfect Union | Titus Andronicus | The Monitor
- Xmas Trip | Run On | Start Packing
- You’re Pretty Good Looking | The White Stripes | DeStijl
- Indian Summer | Beat Happening | Jamboree
Here She Comes Now | Nirvana | 7″ split w/Melvins (VU cover)She’s Real | Built to Spill Caustic Resin | Built to Spill Caustic Resin 10″ (Kicking Giant cover) She’s Real | Built to Spill Caustic Resin | Built to Spill Caustic Resin 10″ (Kicking Giant cover)Here She Comes Now | Nirvana | 7″ split w/Melvins (VU cover)
- [whenever you see fit] | 7MO6DES4T-HMOEURSEO | [whenever you see fit]
- Slap Me | The Folk Implosion | Take a Look Inside…
- You and Me | Archers of Loaf | Icky Mettle
- Might | Archers of Loaf | Icky Mettle
- Untitled | Interpol | Turn on the Bright Lights
- Obstacle 1 | Interpol | Turn on the Bright Lights
- Look out the Window | The Walkmen | Split EP
- Laminated Cat | Loose Fur | Loose Fur
- Farewell Transmission | Magnolia Electric Company | Magnolia Electric Company
- The President’s Dead | Okkervil River | The President’s Dead
- King of Carrot Flowers part two | Jeff Mangum | Live at Jittery Joe’s
- King of Carrot Flowers part three | Jeff Mangum | Live at Jittery Joe’s
- Oh Comely | Jeff Mangum | Live at Jittery Joe’s
- Heart of Gold | Neil Young | Harvest
Waiting for Superman | Iron and Wine | Around the Well (Lips cover) Waiting for Superman | The Flaming Lips | The Soft Bulletin
- Inside the Golden Days of Missing You | Silver Jews | The Natural Bridge (and maybe something else from this album)
- Honk If You’re Lonely | Silver Jews | American Water (and maybe something else from this album)
- The Wild Kindness | Silver Jews | American Water
- Discretion Grove | Stephen Malkmus | Discretion Grove 7″
- Two Beck tracks that I’ve forgotten…
- Fall Away | Stephen Malkmus | Mirror Traffic
- Gorgeous Georgie | Stephen Malkmus | Mirror Traffic
Billie | Pavement | Terror Twilight Fight This Generation | Pavement | Wowee Zowee Two States | Pavement | Slanted and Enchanted Stereo | Pavement | Brighten the Corners
- Fillmore Jive | Pavement | Crooked Rain Crooked Rain
Last weekend was Memorial Day weekend, the first of the three summer holidays most noted for BBQ and beer. (Well, and remembering those who died in war, our country’s “independence”, and labor’s many accomplishments.) Much of the beer I consumed came from a can; a little bit of beer nostalgia delivered the good stuff to my gullet.
In recent years, BPA-coated, aluminum cans have become the container-du jour for craft beer fans and brewers. Cans keep out more sun than bottles and arguably more oxygen. While some only see cans as a hipster novelty, most of us realize the importance of these vessels to the portability and preservation of our favorite brews.
I, like most beer geeks, prefer not to drink my beer from cans (nor bottles). I often say that one would never attempt to smell a flower through a straw. So, pour that beer into a glass, let it open up. However, for the holiday, I succumbed to drinking my beer straight from the can without shame.
There are certain contexts for which such pretensions over drinking beer not from the prescribed glass are called. Poolside, floating lazily down a river, camping, and bicycling are a few of these moments. Considering the conditions of the holiday, I enjoyed my Tallgrass beers from the cans, coozy included.
Context dictates how we should consume beer and even the kinds of beer we drink. I don’t feel guilty for drinking from the can. I was in the midst of a 60-mile bike trip with a night of camping in between. Cans were were a practical drinking option. Even bottles were unwieldy and potentially dangerous. The can is much like its close relative which is used to house such camping delicacies as beans or corned beef hash. Enjoyment of the moment was wrapped in an aluminum cylinder. I was not about to soil the moment with a glass and make the beer more important than the enjoyment of the event and those around me.
Vinyl records, like cans, have their own ideal contexts when their less-than-ideal delivery trump advancements in technology and actually add to enjoyment. The context in which a vinyl record is preferable to more digital formats are times when devouring an entire album in the confines of your home is paramount. When I am relaxing in my finished basement with a record, very purposefully spending time with the music, a record that requires me to drop the needle and flip sides now and again is better than simply pushing a button. Vinyl engages the listener physically while delivering a soft, familiar sound.
Unlike cans, vinyl is less portable and arguably auditorily inferior to its digital counterparts. It’s not easy to take a record with you. Digital music is so much more portable, like canned beer. The sound debate is a good one, but I won’t get into that here. Simply, for sharper, more precise sound, go with digital. However, vinyl feels different. It’s softer, warmer, and preferable for those of us who just prefer a more analogical existence.
Both cans and vinyl had good runs that ended too quickly. Newer and better technology arrived. These creature comforts of our fathers became obsolete. Then, retromania hit. People found ways to improve upon old technologies while recapturing lost nostalgia. The can never really left, but craft beer’s adoption has bumped its cred. New can lining technology hasn’t hurt either. Vinyl is better produced than ever and many new records come with digital downloads, giving you both the high quality sounds and artifact in one, neat package.
The comfort and sentimentality of beer cans and vinyl records just feel right in the right context. It’s hard to put a finger on it (as you can probably tell from the rambling above), but they just feel right in the right situations. I don’t always go can or vinyl. However, it’s nice to know that they’re there and are ready for the perfect situation.
Speaking of vinyl, if you’re anywhere near Middle Missouri, come out to Uprise on Monday to see/hear me play some records. The set list will be posted here, but you should come and have a beer with me while I play the “hits.” Also, both images were totally lifted from the great Tumblr better known as Dads Are The Original Hipsters. Go read it now.