Session 56: Thanks to the Big Boys
When I saw that The Tale of Ale‘s idea for this month’s session, I threw-up a little in my mouth…not because beer from Bud-Miller-Coors (BMC) is that nauseating. No, it was more of a physical memory of what I mostly did with industrial rice lagers back in my college days. Either way, I committed to be a part of this community and contribute and that’s what I’ll do.
To say thanks to the “big boys” is not an easy thing for me to do. I’ve been anti-anything-corporate for a long, long time. Beer-makers are no different. When the goal is solely to improve the profit margin, quality be damned, I’m not interested in what you’re selling.
Music is bit more difficult to judge based on this criteria. I recently wrote about the 20th anniversary of Nirvana’s Nevermind. That album changed the game for me. A whole new world of music was opened up for my isolated self. Nirvana was a gateway into indie rock and the possibilities it held. Twenty years later, I’m still looking for the next Nirvana. I may never find it, but it’s been a lot of fun looking.
So, my music tastes might not have ever developed had it not been for one of the “big boys” of the music industry. Had Geffen Records not signed Nirvana, released Nevermind, and promoted the hell out of “Smells Like Teen Spirit,” I would have most likely never discovered Sonic Youth, Pavement, The Breeders, Pixies, Sleater-Kinney, etc. For this, I have to tip my hat for a moment to major labels, the BMC of the music industry.
That brings me back to my acknowledgement of the big boys of beer. Like most beer enthusiasts, I can trace my beer journey to a can or bottle of a product they called beer. I remember the fresh, clean images on a Coors advertisement. There’s the carbonation, slight bitterness, and sweetness found in a bottle of Miller Lite [sic]. Oh, and I almost forgot my first buzz at the bottom of a Budweiser can. Had the marketing and distribution powers of the big boys never existed, beer may have never entered my gullet. Had that not happened, I might not have continued down the beery trail I refer to as “the last 15-17 years.” (I was no saint and did partake in under-age drinking. Do as I say, kids, not as I have done.)
If I owe the big boys a thanks, I guess it’s for just being there. Without the big boys, I never drink my first Bud or listen to Nevermind. If I don’t do those things, then I never get the chance to enjoy a Russian River Supplication. I would have never seen Pavement, Archers of Loaf, Guided By Voices, or any other 90’s band all the kids are clamoring to see these days. I would have never consumed Dark Lord or enjoyed the value in a Lagunitas Hop Stoopid. My basement wouldn’t be lined with records that all hold some meaning and lots of memories. None of this happens without shitty rice-adjunct beers and David Geffen taking a chance on Nirvana.
So, for all of that, I say “thanks” to the big boys to helping me discover my hobbies, my passions. I couldn’t have done it without you. I guess.
Benefits of Living in a Small-ish Town
OK. So, Columbia, Missouri is not the smallest of towns. There are ~100,000 people here and a major university. However, we are a two-hour drive to any major city. We’re surrounded by farmland here. Columbia is far from metropolitan.
What this means for the beer/indie nerd is that we are often shorted our desired consumables. There’s no record store. There’s no 40+tap beer bar. Many bands pass over our town in search of larger crowds (or an unwillingness to make three stops in Missouri). And many special release beers never make it to our store shelves. One can feel pretty isolated in such a town.
We often turn inward, but even that has its limitations. Music scenes ebb and flow as kids graduate and move on before a new batch arrives. We’re relegated to the same two local breweries once we’ve consumed whatever’s left on the shelves. Small towns just can’t maintain a certain level of entertainment and consumables to keep the average gentleman dabbler properly occupied.
That said, there are benefits from time to time. These benefits or advantages don’t come around often, but when they do, it can be pretty satisfying. Of course, what I’m talking about mostly pertains to beer and indie rock as other small town benefits (decent schools, nice place to raise a family, everyone knows your name, etc.) are arguably not that great or not exactly for what one is looking. The biggest advantage to living in a small town is that when someone or something comes to town, there’s a much greater chance that one will be able to take part in the festivities than if the same thing happens in a larger city.
Take concerts and rock shows for example. I attended a Built to Spill show a few years back, something I had grown accustomed to over the years, especially in a town the size of Columbia. If and when a band came to town, I could secure a ticket or two with little difficulty. That evening, I was chatting with friends who had previously lived in NYC. For them to see a band like Built to Spill would have taken an extreme amount of luck and $10-20 more per ticket. If a band comes to Columbia, I will be able to get a ticket or at least through the door with ease. Sometimes, there might not be that many of us in the room. It’s a definite perk.
Interestingly, this phenomena also applies to most small-to-medium-sized cities. It worked well in Columbus, OH most of the time with a few shows that sold out before I could get through to the operator or the Ticketmaster desk at Krogers. However, cities like St. Louis and Kansas City are even easier to gain access to marquee shows. Take tonight for instance. I’m heading out to Kansas City for the Wild Flag gig, something I would have difficulty doing in a larger city. The band has a ton of buzz and is touring like mad, but I suspect a ticket in NYC or Chicago is hard to come by at the moment.
With beer, it’s all about the special releases. Like the bands who may or may not stop through town, we have to hope that distributors can find it in their hearts to allow us a case or two of the good stuff. Some beer we will never see, but some makes its way onto our shelves. Yesterday, for example, while some were getting shut-out, stores here in Columbia were quietly placing Founders Canadian Breakfast Stout on their shelves. Actually, in the case of the store around the corner from me, I was able to get a manager to go to the back and retrieve me a single bottle of the liquid gold. I figured that I was lucky enough to get one bottle and would leave the rest for others. It really was that easy to get my hands on a bottle of what is turning out to be a super-rare beer. There was no mad rush, no lines, no crashing computers.
I will complain a lot about the seclusion of living in this town, but I don’t ignore the benefits. When a band comes to town I wan to see, it happens. When a rare beer hits our shelves, I’ll more than likely get my hands on one. The lack of competition means that gentleman dabbling can continue despite other deficiencies in availability.
Top 5 for October 3, 2011
I’m super-busy at the moment. So, let’s get on with it…
1. Believers – When Believers hit it big, remember that you read about them here first. Or you already knew them and have known about them long before I started posting long rants on their potential greatness. Either way, the boys have released two tracks you can download for free. The first is a newer version of “Forward Forward Back.” The second is the excellent new track “Finder.” Check below for the tracks and/or visit the Believers’ site.
2. The Lost Season – This will go down as the year my Ohio State Buckeyes go missing for 3-4 months. The offense did NOTHING Saturday and things don’t look any better for the coming month of games. I’d rather not go into details. Just know that their offense can be described as offensive vomiting. This is probably the last I’ll post anything football-related as I am choosing to focus on positive things.
3. Wild Flag in KC – I get to see Wild Flag Wednesday night in Kansas City. I’m pretty excited to see this band. Also, it’s at a venue I haven’t been. It will be a late night, but I expect it to be an excellent show, something I’ve needed for a while.
4. Home Brew Updates – Black Francis sits in bottles, doing what it needs to do. I won’t crack one open for another two weeks just to see if it’s ready. Even then, I suspect some more time in the bottle will be required. Conversely, I just brewed an all-grain version of my Simcoe-dependency, an all-Simcoe IPA, a week ago, it fermented about as well as any beer I’ve ever had, and I promptly added another ounce of Simcoe for the dry-hop. The OG for the beer was 1.066 and the FG dropped around 1.012. That puts the beer over 7% ABV. It’s super-bitter and dry, nearly perfect at this point. I’ll wait another week to bottle. Then it might be ready about the same time I try the stout.
5. Redesign – As hinted last week, there are some aesthetic changes coming. Well, sort of. I will most likely do little to the blog. There might be a move to my own URL, but the blog will generally remain untouched. That said, I plan to put together an actual website, linking all my resources and other online shenanigans. I’m not sure what exactly I’ll host on the new site, but it will generally be tied into what’s going on here right now. Stay tuned…



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