Beer and Pavement

Example of Craft Beer & Indie Rock Connection #1

Posted in Intersections by SM on December 30, 2011

Granted, Goose Island is now owned by a decidedly non-craft beer brewing company, but it’s still craft beer. The video below captures that craft beer spirit and pairs it with an obvious Sufjan Stevens track. If only all craft brewers would do this sort of marketing. I could get behind a Stone promo with The Soft Pack playing in the background or maybe a Portland brewer paired with The Thermals. Sufjan Stevens now lives in Brooklyn, but his music probably shouldn’t be used for any brewery outside of Illinois or Michigan. Music about a locale should go with beer from that same city or region. (H/T

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