Beer and Pavement

Revisiting Sentimentality

Posted in Intersections, Life, Manifesto by SM on April 10, 2012

Is it redundant to keep coming back to sentimentality?

The above video works because it taps into the sentimentality of the photo series by artist Irina Werning better known as “Back to the Future.” Feist has always had a warm, inviting voice and her songs are comforting remembrances to which we all can relate. The combination of the song and the images should make you smile as you remember your own childhood pictures, stashed away in some cardboard box.

This idea of sentimentality is an important one, contributing to the success of indie-craft markets. Connecting to these feelings and memories are what give a glass of beer or record a soul. This is something corporate entities try to manufacture in an effort to separate you from your money, but the personal approach of indie-craft producers makes such an approach more authentic.

I keep going back to it, but the Deschutes promo from earlier this year has a similar effect on me. Sure, it’s advertising and marketing at its finest. However, there’s something about these small businesses tapping into our collective experiences that sets them apart from their corporate overlords.

Does the Feist video speak to you? Is sentimentality important to you when choosing music, beer, etc?

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